Q2. How does your media product represent particular social groups?

I Designed my magazine to be aimed at mainly males aged between 15-20, the reason why i aimed it at the young adults at the age of 20 not just teenagers is because people may think if they’re at that age they may not be able to make it successful if they are not in the industry at a young age there’s not a chance, but within the magazine it consist of artist who have just been noticed who are not teenagers. The reason why i started at the age of 15 and up is because teenager’s doe’s ages are the ones who are deeply interested in this genre.

The Both artist in the foreground are dressed typically in an ‘ghetto’ type of clothing – the one on the left side is dressed in the usual black bomber jacket which is often associated with UK youth gang and street culture most youths would go and buy this jacket to get a certain look or to fit in a group as many youths will be seen wearing these jackets in hot weather he also has on a black fitted new era hat on to finish the look.

The one on the right is wearing a puffy body warmer which is similar to the Nike bomber jacket worn by the other model; this is done purposely to show a consistency between the sub cultures, this model has a high top and a prop round his neck (headphones) gives him that type of retro look.

On the other hand, this is not a convention in music magazines because they typically feature rappers in T-shirts, vests or over-sized jackets the American look. These two models have got the working class look as its target audience is for the working class artists who are trying to become successful.



 The most obvious item I have used to represent the rapper is the Headphones that the model has round his neck. This is easily identified i purposely added this into the front cover to show that working class as now the headphones that are in fashion are the ‘Dre Beats’ made by Dr Dre, the models headphones are just basic this Cleary shows who it is aimed at.

My models are both staring in each  others eyes this connotes Determination and anger and lastly passion competition and power. this is a great way to describe rap as a whole as the industry is about them all competing and who has the most money and street creditability, but on the other hand this could be seen as a stereotype as some rappers may not see them self as street at all as they’re just rapping about their lives and might find it rather rude to be called street.

Determination because staring at something for long shows that you hope to have it, anger because to stare someone in the eyes especially with a cheeky smile put that look and emotion across. Passion because obviously these rappers have dreams in becoming successful in music and are willing to knock down anyone in their way.